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Casedodo

Industry

Tech Accessories

Industry

Tech Accessories

Role

Creative Designer

Role

Creative Designer

Work Type

Full Time

Work Type

Full Time

Duration

2.8 Years

Duration

2.8 Years

Project Overview

Project Overview

Project Overview

Casedodo is an Apple accessories brand creating minimal, functional products for everyday use. As the brand’s sole designer, I worked across product launches, campaign visuals, social creatives, Meta ads, product mockups, website imagery, email campaigns, and AI-led visualisation, shaping how Casedodo and its products were presented across its digital presence.

Skills Applied

Skills Applied

Skills Applied

AI Visualisation

Creative Direction

Meta Ad Design

Campaign Design

Product Mockups

Creative Copy

Campaign Design

Campaign Design

Campaign Design

I handled product campaigns from the first photograph to the final launch. Starting with product photography and retouching, I developed creative concepts that made the product easy to understand while giving each launch a distinct visual direction. I then carried that idea across launch newsletters, Meta ads, campaign copy, and supporting visuals, sometimes even creating a custom campaign logo to give the launch its own identity while keeping it aligned with Casedodo.

Casedodo geometric DODO logo in cream and black on teal, with a black textured sphere forming one letter.
Sport Case campaign showing white, black and blue MagSafe iPhone cases with floating sports balls on teal.
Blue Sport Case with MagSafe charger on yellow, annotated with raised lip, metal buttons and padded sides.
Rear view of a navy blue MagSafe iPhone case floating against a white background.
Empty blue MagSafe case with large camera opening floating against a white background.

Meta Ad Design

Meta Ad Design

Meta Ad Design

Designed Meta ads with a focus on making the product instantly clear while giving people a reason to stop and look. I worked across product-led creatives, launch campaigns, offers, and feature-focused ads, combining strong visual hierarchy, clear product presentation, and concise copy to create ads that felt consistent with the brand while still being built to perform.

I handled product campaigns from the first photograph to the final launch. Starting with product photography and retouching, I developed creative concepts that made the product easy to understand while giving each launch a distinct visual direction. I then carried that idea across launch newsletters, Meta ads, campaign copy, and supporting visuals, sometimes even creating a custom campaign logo to give the launch its own identity while keeping it aligned with Casedodo.

Two slim MagSafe iPhone cases in navy and teal floating on pale yellow with “Super-Thin” text.
Blue iPhone in a clear MagSafe case surrounded by black cases, with “Crystal Clear” campaign text.
Three MagSafe iPhone case styles labeled Hybrid, Wave and Super-Thin on a blue product comparison graphic.
Teal and blue super-thin MagSafe iPhone cases with callouts for camera lip, buttons and magnetic ring.

Email Design

Email Design

Email Design

Designed launch and promotional emails that carried the campaign idea beyond the product visuals and into a complete branded experience. I worked on layout, visual hierarchy, product presentation, copy, and CTAs to keep each email clear, engaging, and consistent with the campaign, while making sure the product remained the main focus.

I handled product campaigns from the first photograph to the final launch. Starting with product photography and retouching, I developed creative concepts that made the product easy to understand while giving each launch a distinct visual direction. I then carried that idea across launch newsletters, Meta ads, campaign copy, and supporting visuals, sometimes even creating a custom campaign logo to give the launch its own identity while keeping it aligned with Casedodo.

Animated Casedodo product campaign on a dark background.
Black Hybrid MagSafe iPhone case on a rock beneath “Hybrid Is Now Bold” campaign text.
Clear MagSafe iPhone case campaign with two floating phones and “Clear Case” headline on charcoal.
Black Apple Watch strap with loop-and-stick fastener on green beneath “Black Is the Only Black” text.

AI Visualisation

AI Visualisation

I used AI to extend product imagery beyond traditional photography, creating campaign visuals and product scenes that would be difficult to produce practically. I combined AI-generated environments with carefully refined product details, proportions, materials, and lighting to keep the final visuals believable, brand-consistent, and accurate to the actual product.

I handled product campaigns from the first photograph to the final launch. Starting with product photography and retouching, I developed creative concepts that made the product easy to understand while giving each launch a distinct visual direction. I then carried that idea across launch newsletters, Meta ads, campaign copy, and supporting visuals, sometimes even creating a custom campaign logo to give the launch its own identity while keeping it aligned with Casedodo.

Clear MagSafe iPhone case inside a block of ice beneath “Freeze the Day” campaign text.
Olive green MagSafe iPhone case between rocks beneath “Rock the Drop” campaign text.
Two views of a dark blue iPhone in a black bold MagSafe case against a rocky backdrop.
Hand holding a silver iPhone in a clear MagSafe case with callouts for its raised lip, thin design and ring.